Our opt-in Direct Response Marketing / Email Marketing campaign jobs include:

• Relationship Marketing Manager. The first person you need to hire is your program's designated "owner," the person who will ultimately be responsible for the success or failure of the entire initiative. This person may come from your e-commerce effort, your IT group, or even your customer service department. As the title implies, the relationship marketing manger is responsible for managing the relationships between your company (the brand) and your prospects and customers. This senior staff person will commonly be in charge of a broad range of your online relationship marketing functions, but his or her focus will often be on the email-marketing program, as this communications effort is a pillar of any greater relationship marketing and management function. The relationship marketing manager must be adept at coordinating programs among different parts of an organization as well as with external service organizations, and must own the vision of how your company develops long-term, loyal relationships with its customers.
  
  
• Email Marketing Manager. The email marketing manager usually has a background in direct or relationship marketing as well as online marketing. The job requires someone who can work closely with both internal resources (including creative services, product groups and IT) and external service organizations to manage the email-marketing program. The email-marketing manager will also be responsible for the day-to-day operations of the program.
  
  
• Marketing Strategist. A marketing strategist works closely with the relationship marketing manager, the email marketing manager, and the data analyst. His or her job is to ensure that the program has well-defined strategic goals and this it isn't just a tactical tool for sending out large volumes of indiscriminate emails. The marketing strategist is responsible for coordinating with the broader marketing teams as well as the email marketing team to continuously test, evaluate, and optimize program performance to drive increased customer value. In some instances the marketing strategist and email marketing manager positions can be combined into one.
  
  
• Data Analyst. Your data analyst will use sophisticated modeling tools to analyze the data you are continuously collecting about your prospects and customers. These analyses will give you a better understanding of which parts of your contact strategy are working and which aren't. Working with the marketing strategist, the data analyst can help define data collection requirements, develop customer models, and design the customer profile data.
  
  
• Creative Producer. An email-marketing program needs ongoing creative design and production resources. The creative producer manages the creative process, including coordinating graphic designers and copywriters.
  
  
• Graphic Designer. Very few (if any) programs rely simply on plain-text email. Sophisticated graphics, including text layout, images, animation, audio, and even video can be incorporated into email marketing programs. Because there are a number of technical constraints imposed on graphics in email, try to hire someone who has actual experience designing and producing graphics for email.
  
  
• Copy Writer. Writing copy for email is different than writing for advertising, direct mail, or even a website. Email copy should be brief and make active use of links that lead readers to more information about what they are reading about. How your copy is written can have a big impact on the overall campaign's performance.
  
  
• Program Manager. The program manager handles the day-to-day management of the message production process and is responsible for loading messages into the marketing system, scheduling message delivery, coordinating technical changes to message and personalization templates and data, and testing messages properly before they are delivered.
  
  
• Technical Manager. Depending on the complexity of an email-marketing program, you may need a technical manager to oversee its implementation and ongoing operations. The technical manager manages any customized programming and database work that's necessary to implement a program.
  
  
• Technical Liaison. This person must understand technology and be firmly grounded in marketing as well. Responsibilities include bridging the gap between the marketing and technical teams. The person in charge of technical liaison works to facilitate communication between the marketing teams and the technology teams, hashing out issues, and keeping efforts synchronized and expectations aligned.
  
  
• Application Engineer. Once your program is actually up and running, you probably won't need full-time engineers. But depending on the program's size and scope, you may need to employ one or more engineers during the initial setup and whenever you need to make changes to the program. Engineers are responsible for any programming (of which there is often a fair amount) required to customize an application.
  
  
• Database Administrator. Your database is central to your email efforts. The database administrator will be responsible for ensuring that the database is at maximum performance level, that backups and being performed routinely, and that data imports and exports are seamless.
  
  
• System Administrator. The system administrator is responsible for administering all the hardware and software involved in operating the email marketing technology infrastructure . In addition to the database, this may include actual message generation and delivery, tracking, maintaining customer profile pages and Web-based applications that marketers use to plan, target, schedule, text messages, and so forth.
  
  
• Quality Assurance Tester. To assure that every email message delivered is of the highest quality, you need testers. The tester is responsible for all aspects of your program relating to its quality and performance. Note that the quality assurance testing function is designed to assure that no Web links or personalization scripts are broken, that the message looks good in all formats, and so on. The tester is not responsible for testing the effectiveness and success of your overall marketing program.