The increased use of broadband and the growth of available rich media have caused a dramatic surge of Internet traffic towards online video. The explosive growth of user-generated content sites has redirected much of the online users' attention toward the search for and consumption of video content. And as more and more businesses jump on the video bandwagon, the concern becomes how can your company use video content to generate new traffic to your website?

The continued growth of the Internet and broadband

The Internet continues to grow at an aggressive pace - reaching over 205 million active users in the United States alone. Additionally, the rates of Internet usage in European and Asian markets approach U.S. levels.

And significantly, broadband is the fastest growing segment of the web. In fact, analysts estimate that by the end of 2007, U.S. broadband growth rates will exceed 80% of the American market. Major global markets are experiencing similar growth.

This explosive growth in high-speed access has created unprecedented consumer demand for Internet-distributed rich media.

Why Video Search Engine Optimization (VSEO) should be included in your marketing mix

V ideo content is not just being created; it is being watched by millions. A recent industry survey on how many consumers watch online videos found that:

• Over 123 million Americans view online video at least once a month
• 66% of video viewers watch online video ads and 44% of those have taken an action on what they had seen
• 76% users tell a friend about a video they have seen
• One online Video Study, comparing the first half of 2007 with the last half of 2006, reports that 62 percent of survey respondents are viewing video online and are comprised mostly of those ages 35 and older viewing news clips. Analyzed by age group, 31 percent of 18 to 34 year olds watch streaming video, while 69 percent of consumers ages 35 and older view streaming video online.

Companies are finding that online video is one of the best venues to engage an audience. This new medium allows you to communicate your message on multiple levels - visual imagery, the spoken word, music and visual text.

And with online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding. While video-sharing sites don't charge to host your content, getting your target audience to watch and forward your video is the key. That's where CCG comes in. Since we are experienced in placing and tracking videos across all the major video search engine/sharing and social networking sites, we know what works and what doesn't.